Clos
2016-2017 Graphic design & programming
As final BA project the task was to create a realistic brand for an irrealistic purpose. Clos is a clothespin brand with a warm, friendly and witty identity which seeks to bring coziness to the house, colouring the tedious activity of laundry. Built around the core value "close to you", particular care was taken in designing the customer experience through the packaging and vending machines. Using Arduino and Processing, we built a working prototype of a musical arcade game as our "brand communication machine": using a keyboard made of clothespins as a controller the users are able to play Pachelbel's Canon while catching clothes for the laundry. Clos was showcased at What If, exhibition held in March 2017.
Credits
University projectTogether with Francesca Bortolotto, Federico Gambarana, Lorenzo Marchesi, Arianna Meroni
