Loro Piana: Milano Unica FW23/SS24

2023       Exhibition design, copywriting, graphic design, video editing

In 150UP I had the pleasure to work on the Loro Piana booth at both editions of Milano Unica in 2023. For both editions, I took care of the concept and storytelling and also of the layout and creative choices behind the exhibition.

Credits

Designed at 150UP
Creative Director DAvide Colla
Project Manager Alessandra Tassera
Exhibition Design Stefano Di Primo
Architects Silvia Remondino (FW23), Antonello Vespoli (SS24)
Video Report Alessandro Ponti (FW23), Jeffrey Attoh (SS24)