Loro Piana: Milano Unica

2022-2023       Exhibition design

Handling the setup for two editions of Milano Unica on behalf of Loro Piana, in 150UP I worked on the conceptualization of the narrative themes around the fabric collections and presented them visually through the design of the space, incorporating materials, graphics, product videos, props. The approach involved weaving compelling narratives that not only showcased the products but could also immerse people in a visual and thematic journey. The latest campaigns featured two distinct concepts: "The Perfect Alchemy" for Fall/Winter 2022 and "Beyond Nature" for Spring/Summer 2023.

Credits

Designed at 150UP