Solbiati

2022       design system & animation

In 150UP I had the pleasure to work on a brand new identity for Solbiati, a historical linen company that has always pushed the boundaries of creativity, now part of Loro Piana. Building on the legacy of Bruno Munari's legendary logo, the new identity is eclectic, playful and refined, where the logo symbols became a vital part of the brand language in forging the brand's legacy.

Credits

Designed at 150UP
Creative Director DAvide Colla
Project Manager Alessandra Tassera
Web & Development Mattia Leoni
Content Art Direction Stefano Di Primo & Luisa Bisaro

Website

↳solbiati.it