the brand matrix

"The Brand Matrix — Clos e il branding post-digitale" is my BA thesis editorial work about the Clos branding project. The book is divided in two sections. The first is an in-depth analysis of the evolution of branding and the current post-digital branding paradygms. The second sections explains the concept and all the decisions that led to specific design choices in order to achieve the final design for the branding and experience of Clos, in a post-digital perspective. The text contains visual and theoretical documentation and case studies, and furthermore photos and technical information about the final designed product.