Kult Art is a digital art platform that allows co-owning of art collections curated by art experts. 150UP was tasked with the creation of a video to explain the service, using a fresh and contemporary language. Using art to talk about art, conveyed through irony and metaphors, the art pieces were imagined as butterflies, flying through the digital space to reach people.
A project by 150UP. I took care of all the visual and motion aspects of the project: art direction, video direction, storyboard, visual design, animation and editing.